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Relationship Marketing

seanrnicholson on 30. Nov, 2013 — Lang: English

Relationship Marketing
  • Description

    Don't you love the way marketers change the name or "rebrand" something when it's reputation is tarnished? Email campaigns have become so ineffective as iterative spam campaigns that markters feel like they have to change the name to "relationship marketing". Tell me...what relationship has ever been created using spam email?

    Transcript

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    Your "relationship marketing" plan sounds like a spam email campaign? It's just email after email after email. How is it any different?

    It's different because we're not calling it an email campaign. We're calling it "relationship marketing." It sounds much friendlier.

    But it's just spam?

    Spam with a nicer sounding name.

    Tags:
    spam, email, campaign, relationship, marketing, relationship marketing, contact management
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